An object in motion…
Not only was the OnStar brand redeveloped to embrace a new tech-oriented reality, it had to move that way too. Technology can be extraordinarily complicated, but engaging with it on a daily basis should never be. So whenever motion played a role, it needed to appear simple, easy and sophisticated. All in an effort to reassure the customer that OnStar products will be those exact qualities.
Extending the message.
Engage more by delivering your message in parts over time, to afford a cleaner more simple presentation.
Visual description.
A picture might be worth a thousand words, but make it move and you will efficiently show the nature of the product.
Grab and direct.
Capture, entertain and get users where you want ‘em. Sort of like a hidden call-to-action.
Give it some flair.
Clean and sophisticated? Yes. Literal and… revealing? Save the best part for last, and in a creative way.
