It all starts somewhere.
A well-designed logo pays dividends. While it may only be a tip of the brand iceberg, it’s often the first or last thing a person sees during any given interaction. If you’re an independent restaurant, it might be right above the door and on the menu. If you’re a large corporation with deeper pockets, it’ll be everywhere and on everything. When it comes to either case and anywhere in between, one thing is clear: you gotta represent.
Soaring Eagle Casino
Sorely in need of a logo update, many iterations were explored. The main emphasis on this redesign was luxury.
Proof Cocktail Bar
Inside Desert Diamond Casino, Proof was to shake up the cocktail game. A Simply elegant look set it above the rest.
Bayside Restaurant
Located inside Saganing Landing Casino, Bayside was to all things in the logo: nautical, sophisticated, rustic.
Legends Diner
Located inside Soaring Eagle Casino, Rat Pack meets dinner time. Along with a heavy side of retro nostalgia.
Sometimes it’s over before you know it.
One persistent aspect of the casino business ecosystem is promotions. Short, limited lifetime events to get people in the door. Regardless of the short lifespan, each promotion needs a theme and it needs to flashy, fun and convey a quick read. So unlike typical logo design rules, promotional logos get to break those all in the spirit of having a good time.
