Localized craft.
Good design and clever concepts can be applied at any scale to solve a problem or drive a strategy. Whether you’re a lone business owner or local government, having a smaller scope doesn’t mean you’re confined to a less effective message or brand.
Worker B
Worker B is a one-man contracting operation. One man offering a variety of services is definitely busy as a… guy that doesn’t have time to build an identity. For the rest of us, our homes are our nests and a hive of activity. Combining that crafted the underpinnings of a simple, yet eye-grabbing look. The logo ties together the outline of home, while inset in a honeycomb grid to represent the variety of services offered. A simple but bright color palette makes everything stand out. Just like good work done on any home should.
Detroit Public Schools
DPS had a problem: years of inattention to its own identity and poor press coverage. A refresh was sorely needed. Luckily inspiration was… close at hand. The Spirit of Detroit helped to inspire a new logo. An outward hand offered the promise of gleaming opportunity, with each beam representing an area of curriculum DPS offered. That logo was the hinge that everything swung on, opening the door to a whole new look. A confident color palette, homegrown photography and graphic devices that juxtaposed at an angle. All in an effort to convey one thing: upward mobility. The same kind that each ray of traveling light promises.
Desert Diamond Grand Opening
The thrill of winning is a pretty simple emotion: unbridled excitement. When Desert Diamond Casino was opening a new establishment in Phoenix, they wanted a grand-opening message that matched the excitement of their other venues. Including the reputation for winning their patrons knew well. Knowing that, it made sense to keep the campaign simple. With Phoenix being a heavy commuter city, billboards delivered “Burma-Shave” type messages around local freeways to embrace the emotion of winning. The upside to that, for motorists, is that excitement was literally down the road.
The Magic of Winning
Casino promotional events are just like breathing. They come in and they go out. Regardless of the short lifespan, they do draw people in. And they still need a little design “alakazam” to help with that draw. Magic of Winning followed a magic show-like appeal across a variety of supporting advertising media, entertainment and in-house paraphernalia. All that was needed was a little design razzle-dazzle to tie it all together. That and one colossal jackpot.
