The sound of fresh air.
What if what was good for the planet was good for… your ears? Meritage Homes has been a leader in green building methods that takes it easy on the environment and your wallet. So it made sense to do a very soothing Earth Day activation. A social campaign was devised to pull to a Meritage ASMR landing page. Once there, one can relax to a clever link between construction and nature(and maybe do a little house shopping too). At the end of the day, building green saves you green, stress and the planet.
Multi-speed HVAC
Multi-speed HVAC only runs at the speed it needs to maintain a steady temp. The result? Low energy bills and noise levels. Pleasing like the feel and sound of a cool breeze on a warm day.
Spray Foam Insulation
The silent partner to multi-speed HVAC. Installation gives off that ASMR vibe and once formed, keeps everything on the outside, outside. All while keeping indoor temps steady. Just like the tides.
Home is where the ASMR is.
The key message of the campaign is to communicate that Meritage builds to minimize energy needs, which helps the planet. Reducing stress on the environment is a nice segue into ASMR that connects product to nature scenes. Once social posts pull one to the landing page, they can enjoy an immersive experience and then dive deeper into why Meritage is pleasing to all senses.
Soundly social.
Instagram and Facebook were the best social platforms with the widest reach to carry the campaign. Stories were heavily leveraged to give a quick peek into three things that typically don’t go together: homebuilding, ASMR… and a better planet?
